Is the "apple itunes music download termination" true?

Recently, music news pages has released the news about Apple is preparing to terminate ITunes store music downloading due to the rise of streaming music services. According to music industry estimation, iTunes music downloads will be worth $600 million in 2019, down from $3.9 billion in 2012. Mulligan believes Apple's download business could be 10 times smaller than its streaming music business by 2020.
According to the latest update, Apple rep Tom Neumayr  said the report about ending of selling I tunes store music is "not true". He said :"the future of music is streaming, not downloads,but that doesn't mean Apple, the company that essentially invented the market for music download sales, is going to stop selling downloads anytime soon".
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 http://www.recode.net/2016/5/11/11660982/apple-itunes-music-downloads-not-true